Challenge:
oVertone created these shades to give you bold color without lightening or damaging your strands. Our job was to create content that showcased the vibrancies of these shades regardless of the barriers of them being applied to darker hair.

Solution:
Brown Hair? Lucky you. For Brown Hair products embrace your dynamic personality — we encourage you to feel comfortable in your naturally brown hair by day, but to feel Pink, or Green, or Blue, or whatever you want to be after-hours. These colors are: For Work. For Play. For Brown.

Concepting, Art Direction, Prop Styling, Designing