Challenge:
oVertone created a product called The Fader Shampoo. It gently cleanses impurities from the scalp, so you can wash your way to a new oVertone shade–without sacrificing hair health. Created to gradually fade semi-permanent color & prep hair for a new hue. 

No waiting. No worries. No unnecessary damage.

With over 30+ shades of hair color conditioner that you can apply to your hair, they wanted customers to be able to easily shift to whatever shade they desire all while still maintaining healthy hair.

Solution:
With the fader being a colorless product, we wanted to make sure we brought in visuals that showed the variety of shades that oVertone has in their color line. And that this clarifying shampoo can fade any of those shades.

It was very important to make it clear that this shampoo is a healthy hair clarifying shampoo and a product that helps you move from color to color without the salon. With that, we came up with a luxurious approach that touched on relaxing ASMR content while also pushing the benefits of the ingredients included in the product.

Art Direction, Prop Styling, Designing