oVertone is a company that creates hair-healthy, semi-permanent conditioners similar to dye. Their commitment to enhancing customer experiences has prompted them to explore the possibility of introducing a new bleach product, aiming to broaden their clientele base. This opens doors for individuals with darker hair who aspire to achieve pastel hair colors, as well as offering an appealing option to those desiring a blonde hair transformation.

Our objective encompassed all aspects, ranging from meticulously crafting a compelling product name to designing captivating packaging that resonates with the target audience. As well as orchestrating a photoshoot to bring our campaign’s vision to life. We leaned heavily into foil/mylar to symbolize a departure from traditional hair bleaching practices while seamlessly aligning with our campaign's core message: “Illuminate your look."

Creative + Art Direction, Package Design, Website Design, Prop Styling, Wardrobe Styling, Sourcing Team